Question · Q4 2025
Brandon Ross inquired about TKO's perspective on the WBD bidding war, the strategic implications and potential repercussions of the $15 million Conor Benn deal for Zuffa Boxing, and the financial ROI and potential loss associated with the UFC event at the White House.
Answer
Mark Shapiro, President and COO, stated TKO is an observer in the WBD bidding, having meaningful business with both Paramount and Netflix, and sees pros with either outcome. Regarding the Conor Benn deal, Shapiro clarified it's a single 'super fight' for 2026, financially backed by Sela, TKO's partner in Zuffa Boxing, not TKO directly. For the White House event, Shapiro explained it's a strategic investment costing upwards of $60 million, with about half expected to be offset by corporate partnerships, emphasizing it's for long-term brand building and audience expansion, not direct profit.
Ask follow-up questions
Fintool can predict
TKO's earnings beat/miss a week before the call


