Brenda Zhao

Brenda Zhao of China International Capital Corporation (CICC) asked about QuantaSing's product strategy for pop toys, specifically in light of competitors like Popmart's Mini Labubu, and inquired about future product categories and the pipeline for new category introductions. She also asked about the collaboration with Juehua Entertainment, seeking details on new business models and innovations.

Answer

Peng Li, Chairman & CEO, translated by Leah Guo, Associate Director - IR, confirmed a clear roadmap for IP launches and new product lines scheduled through the end of next year, supported by extensive art and design reserves. He mentioned active exploration of new categories beyond blind boxes, including smaller size divider figures and plush products, with mini versions featuring adorable designs and accessible prices, set to debut in the next fourth quarter. Regarding the Juehua Entertainment collaboration, Li described it as a successful joint venture leveraging complementary strengths. QuantaSing provides IP design, supply chain, and sales operations, while Juehua Entertainment uses its extensive resources in film, television, and celebrities for promotion and user engagement. They plan to develop more exclusive IPs for the joint venture and build a closed-loop ecosystem for IP incubation, promotion, and formalization.

Brenda Zhao from CICC asked about QuantaSing's product strategy for its pop toys business, including plans for new product categories and the pipeline for future launches, especially in light of competitors like Popmart introducing mini versions. She also inquired about the new business model and innovations stemming from the collaboration with Juehua Entertainment.

Answer

Founder, Chairman, and CEO Peng Li, translated by Investor Relations Associate Director Leah Guo, outlined a clear IP launch roadmap scheduled through the end of next year, supported by fundamental art library and product design reserves. He stated that new categories beyond the core blind box series will include smaller-sized figures, plush products, and mini versions with adorable designs and accessible prices, set to debut in the next fourth quarter. Regarding the Juehua Entertainment collaboration, Mr. Li explained a strategic joint venture where QuantaSing provides IP design, supply chain, and sales operations, while Juehua leverages its cross-industry resources in film, television, and celebrities for promotion and user engagement. They plan to develop more exclusive IPs for the joint venture, incorporating Juehua's strengths, and jointly build a closed-loop ecosystem for IP incubation, promotion, and formalization.

Brenda Zhao of CICC asked about QuantaSing's product strategy for its pop toys business, inquiring about future product categories and the pipeline for new categories, especially in light of competitors launching mini versions. She also asked about new business models and innovations stemming from the collaboration with Juehua Entertainment.

Answer

CEO Peng Li, translated by Investor Relations Associate Director Leah Guo, stated that QuantaSing has a clear IP launch roadmap scheduled through the end of next year, supported by extensive art and product design reserves. He mentioned that new categories, including smaller-sized figures, plush products, and mini versions, will debut in the next fourth quarter (Q4 fiscal year 2026). Regarding Juehua Entertainment, Peng Li explained they formed a joint venture where QuantaSing provides IP design, supply chain, and sales, while Juehua leverages its entertainment resources for promotion, aiming for rapid user expansion and a closed-loop ecosystem for IP incubation and formalization.