Brenna Cunnington's questions to High Tide Inc (HITI) leadership • Q3 2024
Question
Brenna Cunnington, on for Frederico Gomes, asked for commentary on consumer trends, product trade-downs, and an update on international (Germany) and provincial (BC) expansion opportunities.
Answer
President and CEO Harkirat Grover reported that dry flower, particularly infused pre-rolls and value-sized bags, remains dominant, with disposable vapes also growing strongly. He stated High Tide is closely monitoring Germany with plans to apply for licenses by mid-2025. Locally, he believes British Columbia is likely to raise its 8-store cap to as high as 16 stores within the next 6-12 months to combat the illicit market.