Question · Q3 2025
Brent Navon inquired about the size and growth rates of third-party DSPs and Roku Ads Manager, and potential offsets or tough comparisons for the 2026 growth opportunity.
Answer
President of Roku Media Charlie Collier explained the strategy of deep integration with all DSPs, including Amazon, to drive efficiency. He noted Ads Manager is early but showing tailwinds, with 90% of Q3 advertisers being new. CFO Dan Jedda clarified Q3 and Q4 growth rates, emphasizing strong performance ex-political and Frndly, and expressed confidence for 2026 due to various initiatives.
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