Brian Bittner's questions to Sweetgreen Inc (SG) leadership • Q2 2025
Question
Brian Bittner from Oppenheimer & Co. Inc. asked if the recent sales weakness could be attributed to a degradation in Sweetgreen's price-value perception and requested any guardrails for 2026 EBITDA expectations.
Answer
Co-Founder, CEO & Director Jonathan Neman asserted that the issue is more about inconsistent execution than price-value, stating that when the product is delivered to their high standards, the value is clear. CFO Mitch Reback added that while 2026 guidance will be provided in February, he believes the current headwinds are temporary and that the business will return to its prior trajectory as operations improve and factors like the loyalty program become tailwinds.