Question · Q3 2025
Brian Bittner asked if Texas Roadhouse is attracting new customers and, if so, where these customers are originating from, such as QSR, grocery stores, or higher-end steakhouses.
Answer
Jerry Morgan, CEO, explained that the company does not specifically measure new customer acquisition in that manner. However, he believes Texas Roadhouse draws from a broad spectrum of consumers due to its strong reputation, made-from-scratch food, vibrant atmosphere, and high-quality hospitality.