Question · Q2 2026
Brian Harbour asked about the timing of Chili's chicken sandwich revamp, distinguishing between the soft launch and the full launch with advertising, and its impact on revenue guidance.
Answer
Mika Ware, CFO of Brinker International, stated that the chicken sandwich is currently in over 200 restaurants for learnings, with the full launch and TV advertising scheduled for late April, which is incorporated into the guidance. Kevin Hochman, CEO and President, added that the soft launch primarily tests mix and execution, with significant business changes and traffic driving expected only after the TV advertising campaign begins.
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