Question · Q4 2025
Brian Harbour posed a broader question about what customers currently want from Jack in the Box and what factors could significantly move the needle over the next year. He also asked if a quality perception gap has emerged due to inconsistencies and what specific improvements are needed.
Answer
CEO Lance Tucker identified customer desires as solid value, innovation, and variety, including 24-hour breakfast and unique side items. He also highlighted the need for a better experience, which operational improvements (restructuring field teams, increased training, more field presence) can quickly address. Mr. Tucker confirmed that the quality perception is not as high as it should be, attributing it to self-inflicted issues and the need for better execution in operations (consistent, friendly, accurate service, clean restaurants, good drive-throughs), innovation, and building appearance.