Brian Harper's questions to INNOVATIVE FOOD HOLDINGS (IVFH) leadership • Q1 2025
Question
Brian Harper inquired about the specifics of the cheese fulfillment process, asking if it's standardized or customized and whether the company or the retailer handles the cutting of individual portions.
Answer
CEO Bill Bennett clarified that a key value proposition is the centralized processing done by Innovative Food Holdings, which eliminates in-store labor for the retailer. The company handles all cutting and wrapping to produce a 'fixed weight' product, where each piece of cheese is the same weight. Bennett added that the company distributes the finished products to the retailer's distribution centers, not directly to individual stores, which enhances efficiency.