Brian McNamara's questions to Traeger Inc (COOK) leadership • Q2 2025
Question
Brian McNamara from Canaccord Genuity questioned why the grill market was so tough in Q2, asked about the drivers behind MEATER's continued sales decline, and requested CEO Jeremy Andrus's message to shareholders on the investment merits of the stock.
Answer
CEO Jeremy Andrus attributed the tough Q2 grill market to poor consumer sentiment in April/May and the lingering effects of the pandemic pull-forward demand, noting this year felt like the start of normalization. Regarding MEATER, he cited intense low-price competition but noted the rate of decline has slowed. He explained the plan is to integrate MEATER's operations into Traeger's infrastructure to improve profitability and leverage Traeger's marketing expertise. Finally, he expressed strong personal belief in the company's long-term value, brand strength, and innovation pipeline as reasons for his optimism and continued stock purchases.