Question · Q4 2025
Brian Mullan inquired about the potential opportunity size for Sweetgreen's new wraps platform, both qualitatively and as a customer acquisition tool, and whether it would be a digital-only offering or available across all channels. He also asked about the company's development strategy beyond 2026, focusing on balancing a current slowdown with maintaining a healthy pipeline for future acceleration.
Answer
Co-founder and CEO Jonathan Neman expressed excitement for wraps, highlighting two years of development and successful operational testing. He noted that wraps are hitting new occasions and customers, expanding the addressable market, and will be priced disruptively below $15. Wraps will be available across all channels, not just digital. He also explained the strategy of maintaining a solid pipeline for 2027 to allow for future acceleration once unit economics improve, while being disciplined with current commitments.
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