Question · Q3 2026
Brian Nagel questioned what makes CarMax's current strategy of lowering prices and accepting lower GPUs different from past pricing tests that did not yield favorable net results for unit volume. He also asked if the stepped-up marketing involves a new message or is more of the same.
Answer
Enrique Mayor-Mora, EVP and CFO, explained that the difference now is a holistic approach, leveraging SG&A and COGS reductions, EPP growth, and CAF income growth to offset pressure from lower prices. David McCreight, Interim President and CEO, added that the near-term focus is on driving sales. Jon Daniels, EVP of CarMax Auto Finance, noted that marketing is optimizing the existing campaign for conversion, with a full review for the new CEO.
Ask follow-up questions
Fintool can predict
KMX's earnings beat/miss a week before the call