Question · Q4 2025
Brian Nowak of Morgan Stanley inquired about Amazon's global retail business, asking for a breakdown of expected investments versus efficiencies for the current year. He sought details on potential sources of efficiency and cost-to-serve savings, as well as areas of investment aimed at driving more durable growth, such as robotics.
Answer
CEO Andy Jassy outlined key investment areas for retail growth, including expanding selection (luxury brands and everyday essentials), noting the remarkable growth in everyday essentials now comprising one-third of units sold. He highlighted the impact of improved delivery speeds, Quick Commerce (Amazon Now) in international markets showing triple shopping frequency, and the success of perishable grocery delivery. On the efficiency side, Jassy mentioned ongoing refinements to the regionalized fulfillment network (expanding to 10 regions), optimizing inbound delivery, increasing units per box to save shipments, and significant advancements in robotics, with over 1 million robots currently deployed and plans for further expansion to improve productivity, safety, and cost efficiency.
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