Question · Q3 2026
Brian Peterson asked if the pipeline of opportunities has changed relative to Braze's current vertical mix, and if there are any specific markets Braze is particularly excited about heading into calendar year 2026.
Answer
Bill Magnuson (CEO, Braze) stated there were no large rotations in the vertical split of opportunities. He noted a dynamic where Braze first gains traction with disruptors in capital-intensive or highly regulated industries (e.g., health tech, fintech) and then leverages those proof points for deeper penetration into traditional enterprises in those spaces, representing the biggest vertical-by-vertical shift.
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