Question · Q3 2025
Brian Schwartz asked about Via's strategy for pricing AI functionality, questioning whether it would primarily drive platform stickiness or enable price increases due to added value. He also sought insights into gross margin efficiency drivers beyond scale, looking at factors that could take hold over the next 12 months or medium term.
Answer
Daniel Ramot, Co-Founder and CEO, explained that Via's customer-centric philosophy focuses on continuously upgrading existing functionality with AI to enhance stickiness and trust, rather than charging for these upgrades. However, new AI-driven products can be sold as separate, high-margin SKUs. Clara Fain, CFO, highlighted several gross margin drivers: a mix shift towards higher-margin contracts, and cost improvements in customer service and infrastructure through the application of AI tools.
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