Brian (on behalf of Shweta Khajuria)'s questions to Yelp Inc (YELP) leadership • Q1 2025
Question
Brian (on behalf of Shweta Khajuria) asked for an expansion on Yelp's broader AI strategy, the incrementality from new features like AI-powered photo recognition, and any early results from AI-driven summaries and visual experiences. He also questioned if these initiatives contributed to the quarter's CPC increase.
Answer
CEO Jeremy Stoppelman detailed Yelp's AI strategy, emphasizing Yelp Assistant's use of LLMs for intelligent matching and a new feature for AI photo recognition to extract project details. He announced upcoming AI-powered answering services for both restaurants and service pros to capture leads from missed phone calls, which he believes will unlock significant value. The response did not directly link the current AI initiatives to the Q1 CPC growth.