Brice Thomas's questions to Sonnet BioTherapeutics Holdings (SONN) leadership • Q3 2016
Question
Brice Thomas asked for an explanation of the strong store economics of the Little Big Burger concept and sought confirmation that the company's '2020 plan' for growth is entirely organic.
Answer
CEO Michael Pruitt and COO Mark Roberson attributed Little Big Burger's strong economics to its 'elegantly simple model,' featuring a small menu, a small physical footprint (1,200-1,600 sq ft), and low labor needs, which significantly reduces operating and opening costs. They also highlighted its cult-like following that minimizes marketing expenses. Pruitt confirmed the 2020 plan to double store count is purely organic, funded through franchising, a joint venture partnership, and EB5 financing.