Brook Roach's questions to Torrid Holdings Inc (CURV) leadership • Q1 2025
Question
Brook Roach from Goldman Sachs asked about customer acquisition trends related to the new sub-brands, questioning if new customers are shopping the broader assortment and if their behavior differs from legacy customers.
Answer
Chief Strategy & Planning Officer Ashlee Wheeler confirmed the sub-brands are successfully acquiring new, younger customers and reactivating lapsed ones, who exhibit higher lifetime value. She highlighted a 90% attachment rate, where sub-brand shoppers also purchase core Torrid items. CEO Lisa Harper added that this trend is significantly stronger in the digital channel.