Question · Q3 2026
Brooke Roach inquired about the performance of Lululemon's largest franchises in both performance and lounge/social categories, whether a reset is needed for new product innovation to shine, and proof points for the new design language expected in 2026.
Answer
CEO Calvin McDonald stated that the team's focus is balanced across activity areas (run, train, yoga, golf, tennis) and lifestyle. He noted continued growth in performance activity categories with ongoing innovation. In lifestyle, social categories are growing with newness like Daydrift and updates to men's bottom business and the ABC silhouette for women. While lounge franchises faced headwinds, updates to Scuba with new materials and silhouettes have shown good response. He highlighted in-store visual merchandising tests in LA and Miami, which curate stores to emphasize newness and are showing good results, alongside the new web design enhancing visibility for new products.
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