Question · Q4 2025
Brooke Roach asked for details on the drivers of sequential U.S. growth acceleration in Q4, specifically if direct-to-consumer, Teams, or community hub businesses contributed disproportionately, and if there were any demographic shifts (income, age, gender, HCP type) among U.S. customers. She also inquired about the opportunity for selling expense leverage in 2026 and multi-year.
Answer
Sarah Oughtred, CFO, clarified that U.S. growth was balanced across customer cohorts, with consistent trends across occupations (slight step-up in students) and growth across all spend and income levels, indicating strong brand value. She noted that the core U.S. e-commerce business drove most growth, as Teams and community hubs are still relatively small. For selling expenses, Sarah guided for full-year leverage in 2026, driven by shipping and fulfillment center efficiencies, expecting year-over-year improvements and a lower annual rate than in 2022/2023, with long-term opportunities for further leverage.
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