Brooke Roach's questions to TJX Companies Inc (TJX) leadership • Q2 2026
Question
Brooke Roach inquired whether TJX is experiencing accelerated market share gains as consumers seek value and asked about the company's pricing strategy for the fall and holiday seasons, specifically regarding maintaining price gaps versus selectively raising prices.
Answer
CEO Ernie Herrman explained that TJX does not employ a top-down price-raising strategy. Instead, buyers determine prices on a deal-by-deal basis by working backward from competitors' prices to ensure a compelling value gap, which is not a fixed percentage. CFO John Klinger noted that internal customer surveys confirm that the company's value perception remains very strong.