Brooks O'Neil's questions to Electromed Inc (ELMD) leadership • Q3 2025
Question
Brooks O'Neil of Lake Street Capital Markets inquired about Electromed's strategy for hiring new sales representatives, the continued suitability of the $900,000 to $1 million revenue-per-rep target, and the current outlook on the reimbursement environment.
Answer
President and CEO James Cunniff explained that the company is taking a thoughtful and deliberate approach to hiring, ensuring existing reps are prepared for territory changes and that new hires are high-quality. He also noted an investment in a new sales rep for the hospital business. CFO Brad Nagel added that since the company has exceeded the revenue-per-rep target for two of the last three quarters, they may revise it upward. Regarding reimbursement, Mr. Cunniff stated that the company feels insulated from volatility and has seen improved payer coverage opportunities due to a new leader in their payer relations department.