Bruce Geller's questions to Rocky Brands Inc (RCKY) leadership • Q2 2025
Question
Bruce Geller from Geller Ventures questioned whether Rocky Brands is seeing market share gains due to its in-house manufacturing capabilities, inquired about the future percentage of in-house production, asked about the shift towards direct-to-consumer (DTC) sales, and sought projections for debt reduction in the second half of the year.
Answer
CFO & COO Thomas Robertson explained that in-house manufacturing provides a competitive cost advantage and flexibility, which should help them be more competitive. He projected that in-house production could reach 45-50% by 2026. President, CEO & Chairman Jason Brooks confirmed a strategic focus on growing DTC while balancing wholesale relationships. On debt, Robertson stated that while tariffs are a strain on cash flow, they expect to continue reducing debt, targeting a similar year-over-year percentage decrease as seen recently.