Bruce Lu's questions to ASE Technology Holding Co Ltd (ASX) leadership • Q2 2025
Question
Bruce Lu inquired about the strategic initiatives being considered to counter currency headwinds and improve margins, including potential pricing strategy changes. He also asked about the expected mix of packaging versus testing in AI-related business for 2026, the updated CapEx forecast for 2025, and whether the U.S. is a priority for overseas investment.
Answer
COO Tien Wu detailed that strategic initiatives involve resource recalibration, optimizing floor space and capital deployment, which inherently improves margins. He noted that while pricing is always an option, the focus is on technical strength and long-term partnerships. For overseas expansion, the strategy is to focus on one or two areas with larger investments. CFO Joseph Tung confirmed an increase in the 2025 machinery CapEx forecast by $300-400 million, primarily for leading-edge capacity, with about 60% for assembly and 30% for test.