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    Bruce Mee

    Managing Director and Senior Equity Analyst at UBS

    Bruce Mee is a Managing Director and Senior Equity Analyst at UBS, specializing in the energy sector with a focus on major oil and gas companies. He has covered leading firms in the sector, delivering research insights and investment recommendations to institutional clients, though publicly available data on his precise track record and performance rankings remains limited. Mee began his career in the finance industry in the early 2000s and advanced through various analyst and research roles before assuming his current position at UBS, where he is recognized for his depth of expertise in energy markets. He holds professional credentials including FINRA securities licenses, underscoring his qualifications as a senior research analyst.

    Bruce Mee's questions to GreenTree Hospitality Group (GHG) leadership

    Bruce Mee's questions to GreenTree Hospitality Group (GHG) leadership • Q1 2024

    Question

    Bruce Mee from UBS requested a geographic breakdown for the year's planned new hotel openings, specifically the distribution between Tier 1, Tier 2, and lower-tier cities.

    Answer

    Executive Yiping Yang provided the breakdown for the 480 planned openings: approximately 62-65% in Tier 3 and lower cities, 15-20% in Tier 2 cities, and the remainder in Tier 1 cities. Executive Alex Xu added that the company is enhancing its development teams to target growth in regions with more 'white space,' such as southern and northeastern China, to achieve a more balanced national footprint.

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