Bryce Butler's questions to DESTINATION XL GROUP (DXLG) leadership • Q2 2025
Question
Bryce Butler from Rockbot asked about Destination XL's current and future strategy for in-store retail media, specifically using audio systems and digital screens to deliver promotional messages and brand advertisements to shoppers.
Answer
President and CEO Harvey Kanter responded that DXL uses in-store audio and digital TVs for brand positioning, fit education, and highlighting key brands, but deliberately avoids direct promotional messaging. Kanter stressed that the company's primary focus in-store is on the customer experience and personal associate relationships, which are the foundation of its high Net Promoter Score, rather than on pushing sales promotions through media.