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Bryce Butler

Bryce Butler

Mid-Market Account Executive at Rockbot

New York, NY, US

Bryce Butler is a Mid-Market Account Executive at Rockbot, specializing in digital music and streaming solutions for businesses. He has played a key role in expanding Rockbot's reach by managing business development initiatives and securing partnerships across various sectors, though specific company coverage details and performance metrics remain undisclosed. Bryce began his career in business development over two years ago, previously holding director-level roles before joining Rockbot as an analyst and advancing to his current position. While his professional credentials and regulatory licenses are not publicly listed, Butler is recognized for his participation in industry conferences and his expertise in the intersection of music technology and digital operations.

Bryce Butler's questions to DESTINATION XL GROUP (DXLG) leadership

Question · Q2 2025

Bryce Butler from Rockbot asked about Destination XL's current and future strategy for in-store retail media, specifically using audio systems and digital screens to deliver promotional messages and brand advertisements to shoppers.

Answer

President and CEO Harvey Kanter responded that DXL uses in-store audio and digital TVs for brand positioning, fit education, and highlighting key brands, but deliberately avoids direct promotional messaging. Kanter stressed that the company's primary focus in-store is on the customer experience and personal associate relationships, which are the foundation of its high Net Promoter Score, rather than on pushing sales promotions through media.

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