Question · Q3 2025
Gregory Peters from Raymond James followed up on Allstate's retention strategy, asking how technology will help improve retention, particularly in personalizing customer experiences, given the changing business mix.
Answer
CEO Tom Wilson clarified that technology will enable less labor-intensive personalization, such as tailoring offers. Property-Liability President Jess Merten detailed efforts like the SAVE program, which uses technology to identify savings opportunities (e.g., discounts, telematics) and improve customer value, thereby enhancing retention.