Cal Bartyzal's questions to Porch Group Inc (PRCH) leadership • Q2 2025
Question
Cal Bartyzal, on for Jason Kreyer, asked about the applications of HomeFactors data outside of insurance underwriting, such as in media campaigns, and inquired about the go-to-market reception and distribution strategies for the company's new insurance agency partnerships.
Answer
COO Matthew Neagle detailed HomeFactors use cases in marketing for home services and powering the consumer app, noting shorter sales cycles than in insurance. CEO Matt Ehrlichman added that the data also creates value for carriers in pricing, reinsurance, and marketing. Regarding agency distribution, Neagle highlighted the massive untapped opportunity, the expansion of the sales team from 2 to 26 people, and the strong reception from agents who are attracted to the differentiated product and competitive commissions.