Question · Q4 2025
Callie Valenti asked about Zeta's strategy for building its Data Cloud, specifically how the company considers capturing data from new channels, such as those emerging from LLM interactions, through M&A or other means.
Answer
David Steinberg, Co-founder, Chairman, and CEO, affirmed Zeta's continuous focus on building its Data Cloud, which he believes is currently the best in the world, ingesting trillions of signals. He mentioned the rollout of Zeta's Generative Engine Optimization (GEO) platform, which helps clients feed their information into LLMs. This GEO product is strategic not only for client marketing but also for learning how LLMs operate and ingest information, enabling Zeta to capture insights from these new channels.
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ZETA's earnings beat/miss a week before the call