Question · Q4 2025
Cameron Harbilas asked for clarification on the previously mentioned volume reduction in Integrated Savings Programs (ISP), inquiring what aspects are structural versus fixable, and what PBM activities are causing this, specifically if it's a conscious shift away or other behaviors.
Answer
Chris McGinnis (CFO, GoodRx) clarified that the previous reference to volume reduction was a headwind faced in 2025 relative to initial projections, not a new reduction for 2026. He stated that Monthly Active Consumers (MAC) are expected to be relatively stable to slightly down in 2026, with early signs of positive volumes. He mentioned macroeconomic factors like increasing unemployment, Medicaid eligibility changes, and ACA enrollment as potential drivers for future cash pay demand. Wendy Barnes (CEO, GoodRx) added that while ISP is a metered product, regulatory pressure on payers to integrate cash pricing positions GoodRx well, especially with some larger PBMs identifying GoodRx as their integration option.
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