Question · Q1 2026
Cameron McDonald asked whether the volume reductions in the core business or North American beverage were entirely organic, or if the company had experienced market share loss to other substrates, particularly in the North American beverage sector.
Answer
CEO Peter Konieczny (PK) stated that generally, it is not a story of market share loss. He identified one specific trend in North American beverage: a shift in multi-pack sales within big box stores towards aluminum bottles, driven by more attractive price points for value-seeking consumers. No other significant substrate shifts were observed.