Cameron McVeigh's questions to Lamar Advertising Co (LAMR) leadership • Q2 2025
Question
Cameron McVeigh of Morgan Stanley inquired about the updated guidance's implication for full-year top-line growth and the specific quarterly political revenue comps Lamar is facing, including current pricing trends for boards that previously featured political ads.
Answer
CEO Sean Reilly stated that advertising rates are holding up well, citing a 4% increase for static bulletins in Q2. EVP & CFO Jay Johnson quantified the political headwind as a 100 basis point impact in Q3 and a 200 basis point impact in Q4, noting that approximately $20 million in political revenue was booked in the second half of the prior year.