Question · Q4 2024
Carlos de Legarreta from Itau BBA asked for the rationale behind the decrease in selling and marketing expenses and requested timing for receiving the cash proceeds from the C6 partnership termination.
Answer
CEO Alberto Griselli attributed the reduction in selling and marketing costs primarily to digitalization efforts, such as the adoption of PIX for payments and enhanced digital customer service channels. CFO Andrea Viegas responded that details on the timing and balance sheet effects of the C6 settlement would be disclosed in future quarters.
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