Carlos Laboy's questions to Coca-Cola Europacific Partners PLC (CCEP) leadership • H1 2025
Question
Carlos Laboy from HSBC asked for an outlook on trade management in Europe, given the company's digital capabilities, and whether most of the low-hanging fruit has been captured.
Answer
CEO Damian Gammell expressed significant excitement for this area, highlighting the myccep.com B2B platform for organized trade and major progress in the fragmented trade, where they now have outlet-level visibility on over 70% of revenue. He noted that while much has been achieved, there is more to come, including expansion into the Philippines and Indonesia.