Casey Ryan's questions to Bridgeline Digital (BLIN) leadership • Q3 2025
Question
Asked about the future trend of sales and marketing expenses, competitive responses to Hawk Search's success, the expected trajectory of digital engagement services revenue, and customer concentration within the Hawk Search product line.
Answer
The company plans to maintain its increased marketing spend of $500,000 per quarter, noting it is producing good results. Competitors are responding by offering free professional services to compensate for technology gaps, a tactic Bridgeline views as unsustainable. Digital engagement services revenue is expected to stabilize around $750,000 per quarter, shrinking as a percentage of total revenue as the core license business grows. There are no customers representing 5% or more of Hawk Search revenue, ensuring no significant customer concentration.