Question · Q4 2025
Casey Ryan inquired about Bridgeline Digital's Annual Recurring Revenue (ARR) reporting, specifically if the disclosed $8.9 million ARR was solely HawkSearch-focused and if the company plans to consistently share this metric quarterly. He also asked about trends in HawkSearch contract lengths, the stability of non-HawkSearch revenue, the impact of the Salesforce AppExchange partnership, and the comfort level with the current sales and marketing spend for Fiscal Year 2026.
Answer
Ari Kahn, President and CEO of Bridgeline Digital, clarified that the $8.9 million ARR is indeed HawkSearch-specific and confirmed the company's intention to report this core product growth quarterly, expecting it to dominate overall financials. He noted that HawkSearch contract lengths remain consistent (2-3 years average), but sales cycles have significantly shortened from 160 to 92 days, and average ARR per sale increased by 35%. Kahn expressed confidence in the stability of the HawkSearch customer base (under 4% churn) and the expected reduction in legacy product decline in FY26. He stated that the Salesforce AppExchange partnership is just beginning to impact revenue, with more expected in the December quarter, and highlighted the strategic importance of the Unilog partnership. Regarding sales and marketing, Kahn confirmed the $1.1 million quarterly spend, including $500,000 in ad spend, as the appropriate level for FY26, detailing the team structure and goals.
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