Question · Q3 2025
Casey Woodring asked about BillionToOne's sales force expansion plans for Q4 2025 and 2026 in both prenatal and oncology, and the contribution of improved Medicaid traction for the Unity Carrier panel PLA code to Q3 ASP growth, with an outlook for Q4 and beyond.
Answer
Oguzhan Atay, Co-founder and CEO, outlined consistent sales team growth: 8-10 net reps per quarter for prenatal and 4-7 for oncology, emphasizing a methodical approach to maintain service levels and hire top talent. He explained that while difficult to quantify precisely, the Unity Carrier panel PLA code's higher ASP (almost 2x standard carrier panels) means even a single Medicaid incorporation can significantly impact long-term ASPs by enabling managed Medicaid contracts.
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