Question · Q3 2026
Catherine Trebnick requested an update on Sprinklr's pricing and bundling strategy for sales enablement, specifically for the MarTech stack core and social listening insight space. She also asked for an update on the deployment status of the Deutsche Telekom contact center deal and other large customer implementations.
Answer
CEO Rory Read confirmed the first phase of new pricing and bundling for new MarTech stack core and social listening offerings has been implemented with good early feedback. The next phase will expand this to existing MarTech stack customers, with service functions moving to the new model later next year. Mr. Read also reported significant improvement in execution for large deployments, including Deutsche Telekom, with agents showing positive reception to the solution, and rollouts accelerating across European customers.
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