Question · Q3 2025
Celine Pannuti asked for details on the Beyond Beer portfolio, including its current size, growth rate (27%), opportunities for expansion outside North America, its overall growth trajectory, and profitability both within and beyond North America. She also requested a breakdown of the building blocks contributing to the impressive gross margin performance in the quarter, especially given FX headwinds.
Answer
CEO Michel Doukeris stated that Beyond Beer now represents 2% of the total portfolio, up from 1%, and is growing at 27%, with over two-thirds of its volume being incremental. He highlighted the huge addressable market and mentioned successful brands like Cutwater and Flying Fish, noting that these products generally command higher prices and profitability per hectoliter than equivalent beer SKUs. CFO Fernando Tennenbaum explained that gross margin improvement stems from a strong brand portfolio with premium pricing and effective revenue management, combined with driving efficiencies in cost of goods sold, including managing FX and commodity impacts.
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