Chad Beynon's questions to Bally's Corp (BALY) leadership • Q1 2024
Question
Chad Beynon from Macquarie asked about the remaining ramp-up potential and current profitability of the Chicago temporary casino. He also inquired if the U.K. online sports betting launch would require new marketing spend or focus on cross-selling.
Answer
CFO Marcus Glover stated the focus for the Chicago temporary casino remains on driving top-line growth, with profitability being 'pretty light' but intentional for now. President George Papanier added that they will remain aggressive on marketing to grow the database and are adding amenities like a VIP lounge. For the U.K. OSB launch, CEO Robeson Reeves explained the goal is to consolidate wallet share from existing customers and acquire new players more cheaply via sports, without intending to increase overall marketing spend.