Chandana Naga Madaka's questions to Oxford Industries Inc (OXM) leadership • Q2 2025
Question
Chandana Naga Madaka of Jefferies inquired about Oxford's strategy for promotional events in the second half of the year, seeking brand-specific details, and asked for an update on feedback from wholesale partners and the state of their order books.
Answer
CEO Tom Chubb explained that while the promotional strategy isn't fundamentally different, the focus will be more intense due to a shorter holiday season. He mentioned specific tactics like mailers, gift-with-purchase offers, and flash sales. Regarding wholesale, Chubb noted that while the first half was tough, the second half is expected to be flat, with encouraging signs in spring bookings from major partners.