Charlie Chen's questions to Smart Share Global Ltd (EM) leadership • Q2 2024
Question
Charlie Chen from China Renaissance asked about the expected long-term equilibrium between the direct and network partner models and questioned how the company will manage and service Key Accounts (KAs) as the network partner model becomes dominant.
Answer
Mars Cai, Chairman and CEO, explained that the network partner model will constitute the vast majority of the business, estimating the direct model's GMV contribution could settle around 5-10% by year-end. For KAs, he detailed a collaborative approach where the central KA team secures brand partnerships, and a qualified network partner is assigned to manage on-the-ground operations, ensuring consistent service quality.