Question · Q3 2025
Charlie Higgs inquired about the remarkable 24% volume growth in energy drinks during the quarter, asking for details on the contribution of innovation versus core products, the key countries driving this growth, and the performance of the Monster brand in the Philippines since its proposition change.
Answer
CEO Damian Gammell noted that while it's early days for Monster/Predator in the Philippines, the energy category's growth in Europe and Australia/New Zealand has been very strong. He highlighted a balanced growth between innovation (e.g., Lando Norris Ultra, new flavors) and core products (Monster Green, Ultra), supported by a strong innovation pipeline for 2026. Gammell also emphasized the significant opportunity for driving away-from-home distribution for energy drinks, which is being aided by cooler placements.