Question · Q4 2025
Charlie Lederer asked about the impact of increased investment in unvalidated producers in the IAS segment on sales velocity and how this strategy performs in a softer market. He also inquired about the cadence of the MIS segment, including the QBE impacts, and the underlying momentum in the home builder and mortgage businesses, specifically mentioning new partnerships.
Answer
Trevor Baldwin, CEO of Baldwin Group, stated that the 70 basis point increase in investment in frontline revenue-generating talent in IAS would not have a material in-year impact on sales velocity due to typical ramp-up times, with sales velocity primarily driven by tenured advisors. He expects this investment to build into new business results in 2026 and 2027. For MIS, Mr. Baldwin noted Westwood's normalized organic growth was 9.5% despite a softer builder market, with 90%+ revenue from renewals. He highlighted the successful integration of Hippo and the new partnership with Fairway Independent Mortgage Corporation, the sixth-largest independent mortgage lender, as strong validations of their technology platform and pipeline momentum.
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