Question · Q2 2026
Chris Barnes asked for clarification on the depletions expectations for the second half, noting that the 1%-2% pricing comment and the expectation for shipments and depletions to track closely seem to imply a material step down in depletions growth for the second half, and requested an unpacking of the drivers behind this.
Answer
CEO Bill Newlands acknowledged unprecedented volatility and mixed results, with high Hispanic zip code areas performing significantly worse than the general market. He noted cautious optimism about hitting bottom but stressed the mixed and volatile environment, particularly in California. He indicated that no radical change in depletions is projected or expected for the back half of the year based on overall guidance.