Question · Q4 2025
Chris Carril asked about recent digital mix growth, whether it's driven by loyalty engagement or reduced frequency from non-digital customers, and how Sweetgreen plans to reengage non-digital guests. He also inquired about sales trend differences across geographic regions, particularly between legacy and newer markets.
Answer
CFO Jamie McConnell observed healthy pickup in native (first-party) digital business due to loyalty promotions, while acknowledging a challenging Marketplace environment but plans to grow third-party channels. CEO Jonathan Neman emphasized the in-store channel's importance for customer acquisition and hospitality, focusing on metrics to drive second-order rates. Jamie McConnell added that the Northeast market is under pressure but showing operational improvements, while California is experiencing positive momentum.
Ask follow-up questions
Fintool can predict
SG's earnings beat/miss a week before the call