Question · Q4 2025
Chris Dankert asked if the level of price increases taken, comparable to 2022, implies a 5% or more pricing increase for fiscal 2026, seeking context for future pricing strategies. He also questioned whether the projected $30-$40 million SG&A growth for the new year assumes a leveling off of digital and marketing investments, requesting a breakdown of SG&A growth components.
Answer
Martina McIsaac, President and COO, stated that it's uncertain to predict specific pricing percentages for 2026, but the intention is to meet inflation as it comes, with Q1 actions aiming for price-cost stability. Ryan Mills, Head of IR, clarified that the price increases include a low single-digit range from late June and another in Q1, totaling around 4%, with further moves as warranted. Erik Gershwind, CEO, explained that the $30-$40 million SG&A growth reflects variable expenses, normal inflation, and investments offset by productivity. He noted that while e-commerce investments are leveling, marketing investments are increasing due to positive returns in core customer growth.