Chris Kontarc's questions to Ibotta Inc (IBTA) leadership • Q2 2025
Question
Chris Kontarc from UBS inquired about the General Merchandise category, asking if these clients are reacting differently to the economic environment and if they require a similar pilot period and testing for the CPID offering compared to CPG brands.
Answer
Founder and CEO Brian Leach explained that General Merchandise clients are slightly more impacted by tariffs and supply chain issues, making them more cautious. However, he noted they have responded very positively to the performance marketing product, as many have never used digital promotions before. He acknowledged there are still unknowns in how the model applies to less frequent purchase cycles but remains excited about the opportunity.