Chris Kuntarich's questions to Life360 (LIF) leadership • Q2 2025
Question
Chris Kuntarich of UBS Group inquired about the expected revenue impact from the back-to-school marketing campaign and asked about the company's mix of brand versus performance marketing, especially with the potential rise of web-based payments.
Answer
CFO Russell Burke noted that direct revenue impact is limited in the short-term due to the marketing payback model, but strong returns are fueling confidence for further investment. He confirmed performance marketing remains a key tool, particularly for web onboarding. CEO Lauren Antonoff added that their strategy is a blend, with brand-focused 'demand creation' driving long-term growth.