Chris Kuntarich's questions to Life360 Inc (LIF) leadership • Q2 2025
Question
Chris Kuntarich from UBS Group inquired about the expected benefit from the back-to-school marketing campaign factored into revenue guidance and asked about the evolving mix of brand versus performance marketing.
Answer
CFO Russell Burke stated that while the direct revenue impact in the guidance is limited due to the long-term nature of brand spend, strong early returns provide confidence for continued investment. He confirmed performance marketing remains a key tool, especially for web onboarding, though brand marketing is now a larger focus.