Question · Q3 2025
Chris O'Cull asked if Chipotle has observed any concerning trends in customer satisfaction metrics for the general chain (excluding HEAP locations), particularly regarding speed of service or food quality.
Answer
Scott Boatwright (CEO) stated there were no divergent trends but acknowledged struggles with digital order accuracy. He explained that a shift in the annual incentive plan to focus on 'on-time' rather than 'accuracy' led to a decline in accuracy. Chipotle is redesigning the incentive plan to prioritize accuracy, along with on-time delivery, high quality, and abundance, as accuracy is deemed more critical for the consumer experience.