Question · Q3 2025
Chris Reimer inquired about Ituran Mob's U.S. launch, including its target market, estimated size, and expected timeline for generating significant results. He also asked about the drivers behind the increase in operating expenses this quarter and the outlook for margin expansion, as well as the company's subscriber momentum against guidance and key traction areas.
Answer
CEO Eyal Sheratzky detailed Ituran Mob's U.S. strategy, targeting tens of thousands of small to medium rental companies with hundreds of thousands of cars, highlighting cost savings and efficiency benefits, and mentioned ongoing pilots in Orlando and New York. CFO Eli Kamer attributed the OPEX increase primarily to FX effects and linked future margin expansion to continued subscriber base growth. Mr. Sheratzky confirmed the company is on track to meet its 2025 subscriber guidance of 220,000-240,000 net new subscribers, driven by OEM partnerships, aftermarket sales in Brazil, insurance companies, financial solutions, and strong demand in Israel due to high car theft rates and UBI expansion.
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