Chris Shutler's questions to AMTD IDEA (AMTD) leadership • Q4 2019
Question
Chris Shutler of William Blair inquired about plans to tier pricing and services based on client engagement and asked for elaboration on potential disruptions in the IBD and full-service broker industries.
Answer
President & CEO Tim Hockey described the move to zero commissions as 'liberating,' allowing a focus on charging for value beyond trades, based on extensive client segmentation work. CFO Steve Boyle added they can 'value engineer' offerings to lower costs. Tim Hockey also predicted that the trend of online brokers gaining share from full-service firms will accelerate, and that TD Ameritrade is well-positioned to win in this new environment.