Chris Tuttle

Chris Tuttle asked for clarification on the large cellphone provider contract, inquiring about how the final unit count will be determined, the reason for the accelerated shipment pace, and the company's supply chain readiness. He also questioned if monitoring revenue would see a corresponding acceleration.

Answer

CEO Jan Loeb explained that the final unit count depends on customer purchase orders and the total opportunity could be double the current range. He attributed the accelerated pace to the customer's need to ensure cell tower uptime. Loeb affirmed the company's supply chain is prepared and that while monitoring revenue will increase, hardware revenue will remain a larger figure due to its higher initial price point.

Chris Tuttle from Blue Caterpillar asked if the increased brand visibility from the Netflix show was creating new partnership opportunities and questioned how the company protects its intellectual property and market position from potential competitors.

Answer

Sales Director Jordan Friedman confirmed that increased demand has attracted new e-commerce sites and returning retail partners. CEO Louis Friedman added that the Netflix show energized the entire sexual wellness industry, benefiting Liberator as the category leader. Regarding competitive protection, Friedman explained that Liberator is defended by patents, a unique vertically-integrated manufacturing process, and strong brand equity. For the Jaxx brand, the key advantage is its use of a zero-cost foam waste stream, creating a significant cost barrier for competitors.