Question · Q4 2025
Chris Woronka inquired about the potential for a "lull" in demand before or after the FIFA World Cup in markets with Summit Hotel Properties' exposure, asking if the benefits from the games might be offset by reduced visitation during adjacent periods. He also asked for an update on Hyatt-branded properties, specifically regarding the beta test for "pay for breakfast" at Hyatt Place/House and any measurable benefits from changes to Hyatt's loyalty points program.
Answer
President and CEO Jonathan Stanner stated that a pre/post-World Cup lull is not a high concern, expecting the event to be net positive for the industry and Summit's portfolio. He explained Summit's strategy, similar to Super Bowls, involves securing a base layer of long-term stay demand (e.g., media, setup crews) with guaranteed nights at high rates (north of $300 for World Cup period) to de-risk transient pickup. Stanner confirmed that the "pay for breakfast" beta test at Hyatt Place assets was successful for the bottom line in the second half of 2025, with Hyatt still evaluating a broader rollout. He added that brands are generally receptive to ensuring loyalty program growth benefits hotel owners.
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