Christian Charcoal's questions to Duolingo Inc (DUOL) leadership • Q1 2025
Question
Christian Charcoal from UBS inquired about retention trends for the Duolingo Max tier and the strategy behind adding 148 new language courses.
Answer
CFO Matt Skaruppa reported that Max now constitutes about 7% of subscribers and its retention is progressing as expected. CEO Luis von Ahn clarified that the 148 new courses, created in about a year using AI, are not new languages but rather existing languages taught from new base languages (e.g., Korean for Portuguese speakers). He noted the focus is now on deepening content rather than adding many more languages.